Identity, Packaging, Collateral
Break-Up Cake is unlike any other cake mix, because it offers the consumer a special experience. It targets the girl that’s in need of a pick me up, and it delivers. It is more than just your average, boring box of cake mix. It has a cleverly shaped box and encourages user interaction. The fun infographic presents interesting break-up facts that keep the consumer laughing until the cake comes out of the oven.