Concept, Branding, Photography, Advertising, Interactive Design
This was a very multi dimensional campaign. The mission behind Share a Pair: Africa is simple– helping those that cannot help themselves. Children and adults across the continient of Africa suffer through various diseases and often death, simply due to a lack of footwear. This campaign gives us a way to help them. Simply donate a pair of new or lightly used shoes, and give someone a chance at life.
I strove to create an ad campaign that targeted Americans at exactly where they would view the ad. The photography in each ad was specifically shot for the location it would be displayed (ie: bus stop, train station, curbside) The slogan “You’d never make it in his shoes” was very poignant and a stark reminder, hopefully spurring action.