Branding, Collateral, Interactive
This project was the product of an 8 hour timed competition called Square One. It received the award for Best in Show. Entrants were given the task of creating an identity for the Pelton Cup race, as well as various collateral pieces. After doing research, I decided to build a brand with a very sophisticated, polished look. I wanted to embrace both the British and American roots of the race as well as appeal to the high-class boating community.